Organic search is like raising a crop. The initial planting of the seeds requires countless man hours, but in time, you grow enough bounty to feed a town. With proper maintenance, you can harvest for many years to come. Organic search traffic is our favorite marketing channel, because it yields the highest backend lead to student conversion of any traffic we’ve tested. Our main focus is to quietly and thoroughly dominate long tail terms. This strategy aims to obtain placement in all the places that you currently have no exposure.