These days people are typing in longer and longer search terms in order to pin point the exact web page they’re after. Long gone are the days where intelligent people searched for general terms like “colleges”. Instead, the more serious visitors are searching for terms like “top accounting colleges in Seattle, Washington”.
Having realized this, we’ve become all about SEO and long tail terms. Our approach is to create niche sites that target thousands of variations of non-crowded, yet highly targeted search terms.
CAST A WIDE NET
Once we identify a niche website to build, we build as many relevant pages around the subject as possible. The idea is to garner every, and all, possible visitors for each web site, not just the ones searching verbatim for your product or service.
SORT THROUGH THE CATCH
Then we use web analytics to determine which terms are turning into conversions.
KEEP THE WINNERS
Once we know which terms are the best, we target all variations of those terms – forward, backward, singular, plural, misspelled, and mistyped to obtain unparalleled coverage on the suites of keywords.